Prof. Gregor Ade
At GABC, we believe in the power of clear and idea-driven communication and in the value of a trustworthy partnership with our clients – whether as part of a one-off consulting service or a long-term branding project.
We stand for the development of a convincing, strong DNA for brands, which enters into all facets of the planning and design processes. We dedicate ourselves with passion and focus to every project we are involved in and see change processes as an opportunity to align a brand for the future and revitalize its identification in the organization.
We offer our clients a broad spectrum of complementary disciplines: from the formulation of a differentiating brand strategy to the development of a powerful corporate design & branding to the design of intuitive user experiences and digital products.
The GABC team is supported by trustworthy and long-standing partnerships with agencies, technical service providers and freelancers, which we integrate into our mandates according to specific requirements. We work in close cooperation with Uli Mayer-Johanssen and Uli Mayer-Johanssen GmbH, 3st kommunikation GmbH and 3st digital GmbH.
GABC has offices in Frankfurt am Main and Berlin and is managed by Prof. Gregor Ade and Alex Schwaderer. Both have almost forty years of professional experience in brand consulting and design – from the internationally active Dax group to the medium-sized "hidden champion", the ambitious technology start-up to the successful cultural institution.
Gregor Ade is Professor for Corporate Identity, Corporate Design and Typography at the University of Mainz. From 2008 to 2015, Gregor Ade was Creative Director, Managing Director and Managing Partner at the Peter Schmidt Group (BBDO Worldwide), Germany's largest branding agency.
Alex Schwaderer is a brand-strategy & technology entrepreneur and worked until 2012 as a strategic planner for a number of renowned communications agencies and brand consulting firms in the USA and Germany – most recently as Head of Strategy at Zum goldenen Hirschen (WPP).
When we further develop a brand we not only consider its direct economic environment, but also the attitudes and behaviour within its market. How does the market work? What are the brand's competitors doing? What potential does the brand have in this environment and how should we position it?
In close partnership with our clients we develop brand ideas, establish brand positions and define brand identities for which we create individual and convincing content that inspires both visually and haptically.
Analysis (target groups, competitors, consumer, employees)
Brand Identity and Brand Idea
Brand Architecture and Portfolio
Logo Evolution and Revolution
Naming and Claiming
Corporate Wording and Messages
Guidelines and Templates
We develop brand experiences from their strategic concept right through to creative implementation, for every avenue and occasion as a strong brand consistently communicates with vivacity and creativity across diverse channels and situations to effectively reach its target group.
Based on your brand idea we develop experiences that both inspire and touch people to generate attention and support you in their conception, design and implementation across digital, analogue and three-dimensional brand landscapes.
Brand Books and Reports
Motion and Sound Branding
We not only advise and support the transformation of your brand, but also implementation and operational brand management, as consistent management of a brand is today a decisive factor for its success.
A globalised economy presents many additional challenges: How can brands be implemented and managed across multiple locations, communication channels and media? How can a consistent brand identity be ensured? We enable you to build and maintain a sovereignty for your brand that meets the requirements of markets, target groups, stakeholders and employees alike.
Brand Implementation Roadmap
Brand Change Strategy
Brand Education and Coaching
Launch and Rollout Communication
We are delighted to welcome our new client, the KION Group. With more than 33,000 employees, the KION Group is the largest manufacturer of industrial trucks in Europe, the second-largest manufacturer on the world market and the world's leading supplier of warehouse automation technologies. More than 1.4 million industrial trucks and over 6,000 automated storage systems from the KION Group are in use on six continents. GABC won the contract in a broadly conceived pitch. We are already working on topics such as brand architecture, nomenclature, corporate design & branding, media assets, brand spaces and much more.
We are delighted about the appointment of Alex Schwaderer as Managing Director to our leadership team: As of 1 October, he will join our offices in Berlin and Frankfurt am Main as Managing Director. Alex Schwaderer shares with us an established, trustful partnership in the areas of brand strategy, product innovation, digital transformation and content and video technology. Until 2012, Alex Schwaderer worked as a strategic planner for a number of renowned communications agencies and brand consulting firms in the USA and Germany – most recently as Head of Strategy at Zum goldenen Hirschen (WPP). A warm welcome to the team!
We are happy to have more support: Daniel Wolfrath joined our team in Frankfurt am Main on 1 March. Previously, Daniel Wolfrath was a visual designer at ET Global Exhibition Group, a specialist for brand environment, exhibit spaces und digital interaction. Welcome Daniel!
The online magazine of the DZ BANK for private clients of the Volksbanken and Raiffeisenbanken starts the next phase. “Friedrich, Research. Trends. Analyses” is published every three months with up-to-date assessments of capital markets and the economy as well as investment tips. The articles are easy to understand, visually appealing, and include media such as animated graphics or short films. Credit unions can forward the magazine to their private clients exclusively via a personal link. “Friedrich” (a reference to Friedrich Wilhelm Raiffeisen, one of the fathers of the modern credit union idea and the eponym of the Volksbanken and Raiffeisenbanken) is published online only, thus supporting the digital strategy of DZ BANK. GABC develops and manages the online magazine in collaboration with 3st Kommunikation and NetFederation.
We are happy to have more support: Rebecca Müller joined our team in Frankfurt am Main on 1 June. Previously, Rebecca Müller was a visual designer at UX Studio at Avanade Germany, a specialist for digital transformation. As a student, she had already worked in global innovation for DB Schenker, and did her master's work at Daimler AG, in the future innovation department. Welcome!
An interview with Gregor Ade on current trends in design, inspiration, and the must-dos in Frankfurt. The creative hub of the Frankfurt Economic Development visited GABC at Mainzer Landstrasse 86. Thank you very much!
Some of the leading creative minds within the country are members of The Art Directors Club of Germany (ADC) e. V. and now Prof. Gregor Ade has been appointed to the jury of this year’s ADC competition. Drawn from across all creative disciplines, including digital media, advertising, design, editorial and audio-visual media as well as spatial presentation, jury members of the ADC competition use their collective knowledge and experience to honour design excellence.
Prof. Gregor Ade has been advising the legal firm Waldeck Rechtsanwälte on brand development since 2004 which is representative of both trustful and enduring cooperation. Waldeck Rechtsanwälte is one of the top 25 law firms in Frankfurt am Main and specialises in banking, infrastructure, corporate M & A and outsourcing legal representation. Its 15 lawyers, including 9 partners, head up a legal team that holds mandates for both domestic and foreign clients throughout Germany and in partnership with David Welbergen, Anja Jahn and Softloop we are pleased to be a part of the firm’s success and look forward to supporting further brand challenges in the future.
Welcome to Mainzer Landstraße 86 at Platz der Republik! We are very pleased with our new office space and look forward to your visit!
The Deutsche Börse Group has been an ardent financial supporter of Eintracht Frankfurt since 2017 and now both its passion and enthusiasm for the team have become more visible inside the company's own box at the Commerzbank Arena in Frankfurt. Cabinets attached to the walls now display player’s kit and the decoration of box E15 is reminiscent of a locker room. Above everything is a stylised goal in the form of sail that floats across the ceiling to complete the visual design and the whole project was implemented in cooperation with Uli Mayer-Johanssen GmbH and Bieker AG.
Uli Mayer-Johanssen and Gregor Ade are now cooperating with one another from both their Berlin and Frankfurt am Main locations and work together with interdisciplinary teams of consultants, strategists, conceptioners and designers to develop branding, vision, innovation and change projects.
Gregor Ade has been appointed as Professor of Corporate Identity/Corporate Design at the Mainz University of Applied Science. As of the 2017 winter semester Gregor Ade will assume professorship of Corporate Identity/Corporate Design and will lecture in brand strategy and cross-media, visual brand development, brand management and typography. The city of Mainz, where Johannes Gutenberg first invented a typeset with movable letters, is today home to one of the largest academic design institutions within Germany and specialises in communication design, interior architecture and modern media applications.
A new office inside an historical town house within Frankfurt's Bahnhofsviertel is currently being renovated for Gregor Ade Brand Consulting and will open in the january of 2018. The district around the central station is not only logistically ideal as an agency location, but with its diverse culture and innovative gastronomy paired with traditional shops and businesses it is also one of the most exciting environments within Frankfurt today.
Jana Jander previously worked for several years at the Peter Schmidt Group and since 1st July 2017 she has supported our Frankfurt office as Executive Assistant. Responsible for coordinating our projects between Berlin and Frankfurt we welcome Jana to our team.
Uli Mayer-Johanssen, Gregor Ade, Wolfgang Schäfer, Tom Ohlendorf and Christian Dinter have founded together DESIGNING FUTURE: An alliance of experts from the fields of brand (identity, strategy, communication and design) and innovation (science and technology) that combines many years of experience from the strategic, material management, value oriented and visual development of companies, institutions and brands. More coming soon.
As a component of Gregor Ade's Visiting Professorship at Mainz University of Applied Sciences, students of the Corporate Design Course (winter term 2016/2017) had positioned Frankfurt am Main as a diverse, innovative and citizen oriented city and developed a fictitious visual appearance for it that projected a Rhein-Main metropolis of tomorrow.