GABC Agency

Rebecca Müller-Ickstadt

Rebecca Müller-Ickstadt studied communication design at Mainz University of Applied Sciences and subsequently worked as a student assistant in the global innovation department at DB Schenker, and as a master's student at Daimler AG in the future innovation department. Before joining the design team at GABC, Rebecca Müller-Ickstadt worked as a visual designer at UX Studio at Avanade, Germany, a specialist for digital transformation.

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GABC

Senior Design

Skills

Brand Strategy
Brand Design
Brand Activation & Experience
Brand Management

What moment do you find most exciting in a branding process?

"The most exciting moment for me is always when the needs and the aspirations for the brand are identified and it all starts to come together - from the content to the formal implementation. A new image emerges in the minds, sparking enthusiasm for change. That's the start of a consistent design, a strong brand and a distinctive experience - beyond just the product."

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