DZ HYP Branding
In 2018, the merger of the two cooperative real estate banks dg hyp and wl bank to dz hyp ag was completed. Gregor Ade Brand Consulting accompanied and supported the merger to one of the leading real estate and pfandbrief banks in Germany: from the strategic positioning, the naming, the development of corporate design to numerous media. GABC cooperated with other agency partners such as serviceplan (launch campaign) and fuse (website). The new corporate design also created a characteristic, modern icon language with over 150 specific and media icons.