Growing the European
The starting point of the now long-standing collaboration was the demand for a fundamental strategic and formal repositioning of the traditional trading hub into a user-oriented and technology-driven trading group.
Based on a jointly formulated new brand positioning, a dedicated redevelopment of the entire corporate design and its implementation in all relevant digital and analogue touchpoints followed - from the new corporate website, to employee portraits, to the Invest trade fair appearance.
Today, GABC is pleased to be able to continue to accompany the Boerse Stuttgart Group in all central brand-related issues, be it the organisation of the brand architecture of the growing group or the contemporary communication of the operative brand management for the employees.
Boerse Stuttgart Group is the sixth largest exchange group in Europe with strategic pillars in the capital markets business as well as in the digital & crypto business.
In the capital markets business, Boerse Stuttgart Group has a strong market position: It operates exchanges in Germany, Sweden and Switzerland as well as cats as a European off-exchange network. In trading with securitized derivatives, Boerse Stuttgart is the European market leader. In addition, the Group also includes EUWAX AG, a broker that is active on international exchanges.
As a true pioneer, Boerse Stuttgart Group has built the largest digital and crypto business of the European exchange groups with Boerse Stuttgart Digital. With brokerage, trading and custody solutions for institutional clients and its retail platform BISON, Boerse Stuttgart Digital provides reliable, regulated and transparent access to the crypto space.
Boerse Stuttgart Group has more than 700 employees in hubs in Stuttgart, Berlin, Stockholm, Zurich, and Ljubljana.
Brand Portfolio & Architecture
Corporate Design Systems
Brand Activation & Experience
Guidelines & Templates
Brand Implementation & Rollout
Sebastian Schramm Photography