Located in one of Frankfurt's choice neighborhoods called Holzhausenviertel, this timeless and tasteful building now stands between Grüneburgpark and Holzhausenpark. It is hard to believe that an uninspiring office building previously stood here in the middle of the Gründerzeit district. The transformation was carried out in a sustainable way without complete demolition. The new identity had to showcase the site's potential before and during the construction phase, and illustrate how beneficial the conversion of former office space into residential space is for a neighborhood. GABC developed the positioning and marketing materials as well as many architectural details, such as the number 66 that is embedded in the fence.
Schenk & Company Real Estate has distinguished itself in recent years as one of the most exclusive addresses for the brokerage of residential real estate in Frankfurt am Main. In addition to conventional rentals and the sale of high-quality residential properties, Schenk & Company has focused on the redevelopment of unique locations in Frankfurt, from the conversion of formerly unused office buildings to the development of previously derelict urban spaces. For many years, GABC has acted as a partner in the development of these new real estate brands, providing naming and positioning services and overseeing the entire marketing process.
Schenk & Company Real Estate, based in Frankfurt am Main, has been active in the brokerage of exquisite private real estate since 2003. The defining characteristics of this exclusive real estate agency are its collaborative approach to clients, passion for sophisticated architecture, and the development of exceptional locations and real estate projects.
Naming & Claiming
Corporate Design Systems
Guidelines & Templates
Brand Implementation & Rollout
„Especially for high-end real estate projects, customized and empathetic marketing is essential.
The vision of future properties must be shaped into an image that generates emotions.“
An architectural icon