An architectural icon
The existing property THE LOOM on Warschauer Platz in Berlin Friedrichshain was to be upgraded and converted into office space. In the course of this, GABC was commissioned with the development of a consistent and differentiating storyline as well as the conception and design of its marketing documents.
With its location in a constantly changing metropolis as well as its striking art nouveau architecture, THE LOOM conveys a sense of new beginnings. Today, tradition and innovation, history and modernity, stability and openness are intertwined in the former Higher School of Weaving.
Through the strategic and formal work of GABC, these threads were woven into a characteristic image and marketing presence and implemented for a variety of different marketing materials and touchpoints.
PGIM Real Estate is the global real estate investment arm of PGIM, which is part of the US life insurance company Prudential Financial. With offices in 18 cities around the world, the company, founded in 1970, is one of the largest managers of institutional assets. In Germany, PGIM Real Estate is located in Frankfurt am Main and Munich.
Corporate Design Systems
Guidelines & Templates
Brand Activation & Experience
Brand Implementation & Rollout
The redefinition of a prime positioning in frankfurt.