GABC Selected Cases


Joie de vivre on the
river made tangible.

SUMMARY Project Maynblick

New life in the Sommerhoff district

Downriver, next to Frankfurt's Westhaften neighborhood and directly adjacent to Sommerhoff Park, the newly developed Maynblick-Areal is located directly on the banks of the Main. The unique location, the sweeping view over the Main River and its green banks create a feeling of joie de vivre in the immediate vicinity of the city. Now open to the public, the park evolved from a private garden in the English landscape style that had been part of the country residence of Frankfurt banker Johann Noe Gogel from the early to the late 19th century. The name and architecture link the modern residential complex to the centuries-old history of Frankfurt's western waterfront. "Maynblick" integrates the original spelling of the river "Meyn," while the brick façade and terraced courtyards echo the architecture of the Gutleuthhof that shaped the neighborhood for centuries and was mentioned by Frankfurt's native son, the famous poet Johann Wolfgang Goethe. The holistic marketing concept features a bold, luminous design that interprets the unique, open location on the river, the sunny overall ensemble, the various recreational opportunities, and the literal "vacation feeling" that comes with being on the natural shore.

„Especially for high-end real estate projects, customized and empathetic marketing is essential.

The vision of future properties must be shaped into an image that generates emotions.“

Florian Schenk, Founder and Managing Partner, Schenk & Company




The redefinition of a prime positioning in frankfurt.