Downriver, next to Frankfurt's Westhaften neighborhood and directly adjacent to Sommerhoff Park, the newly developed Maynblick-Areal is located directly on the banks of the Main. The unique location, the sweeping view over the Main River and its green banks create a feeling of joie de vivre in the immediate vicinity of the city. Now open to the public, the park evolved from a private garden in the English landscape style that had been part of the country residence of Frankfurt banker Johann Noe Gogel from the early to the late 19th century. The name and architecture link the modern residential complex to the centuries-old history of Frankfurt's western waterfront. "Maynblick" integrates the original spelling of the river "Meyn," while the brick façade and terraced courtyards echo the architecture of the Gutleuthhof that shaped the neighborhood for centuries and was mentioned by Frankfurt's native son, the famous poet Johann Wolfgang Goethe. The holistic marketing concept features a bold, luminous design that interprets the unique, open location on the river, the sunny overall ensemble, the various recreational opportunities, and the literal "vacation feeling" that comes with being on the natural shore.
Schenk & Company Real Estate has distinguished itself in recent years as one of the most exclusive addresses for the brokerage of residential real estate in Frankfurt am Main. In addition to conventional rentals and the sale of high-quality residential properties, Schenk & Company has focused on the redevelopment of unique locations in Frankfurt, from the conversion of formerly unused office buildings to the development of previously derelict urban spaces. For many years, GABC has acted as a partner in the development of these new real estate brands, providing naming and positioning services and overseeing the entire marketing process.
Naming & Claiming
Corporate Design Systems
Guidelines & Templates
Brand Implementation & Rollout
„Especially for high-end real estate projects, customized and empathetic marketing is essential.
The vision of future properties must be shaped into an image that generates emotions.“
The redefinition of a prime positioning in frankfurt.