The leading trademark
for tangible assets.
In the first 10 years of its existence, the Frankfurt-based company Palladio Partners has become one of Germany's leading investment boutiques for tangible assets. However, in view of the already achieved and the future growth strategy of the company, the previous brand presence was felt to be increasingly limited and old-fashioned - thus GABC was commissioned with a deliberate brand evolution.
Based on a comprehensive brand strategy process, the target positioning of the brand as well as the central value propositions for the various stakeholders in business and in public were jointly defined. On this basis, a careful but significant formal evolution of the visual brand, logo, corporate design and imagery took place.
All elements of the renewed brand identity are now being implemented step by step across all digital and analogue channels of the company in its 10th anniversary year.
Palladio Partners is an owner-managed investment boutique specialising in providing independent advice to German institutional investors in real assets. Palladio Partners implements client-specific mandates throughout the entire investment process with a particular focus on cost efficiency.
Corporate Design System
Brand Activation & Experience
Brand Change Strategy
Brand Implementation & Rollout
REBRANDING THE PRIVATE EQUITY QUALITY LEADER