Binder Optik

"Bin bei Binder" (I'm with Binder) is the legendary and well-known claim of the long-established southern German optician chain Binder Optik. However, with a completed generation change as well as changing consumer habits, the company felt the time had come for a thoughtful modernisation of brand positioning and brand presence and commissioned GABC with the strategic and formal sharpening of the Binder Optik brand.

Based on a dedicated brand strategy process and a sharpened value proposition, the brand presence was carefully modernised - without jeopardising the foundations of the long-established company. From the website to direct mailings to in-store displays, the new Binder image promises all of the company's target groups a modern, high-quality consultation at fair prices - and thus ensures that in the future, too, it will be a natural thing to say: "Bin bei Binder."