GABC Selected Projects
DZ BANK
A brand space for Germany's
second largest bank.
Summary
Creating success together - and bringing it to life
Based on many years of trustful partnership, GABC was commissioned with the concept development and implementation of a digital brand space for DZ BANK. The aim of this brand space was to offer guidance to the various internal and external target groups for the messages of DZ BANK and the group and thus to promote identification with the work and ambition of DZ BANK.
And as the DZ BANK is particularly successful in the interaction within its strong cooperative financial group, the brand space of DZ BANK also wants to emphasise the community and synergies in the messages of DZ BANK - with a curatable, multifaceted user experience that puts the focus on the statements and stories from DZ BANK.
A user experience that is accessible both digitally via a website and in a modern brand contact point in the foyer of the DZ BANK headquarters in Frankfurt.
DZ BANK Brand:
WEBPORTAL
DZ BANK
DZ BANK AG, headquartered in Frankfurt am Main, is the central institution within the cooperative financial sector responsible for all of Germany's approximately 850 credit cooperatives. In addition, DZ BANK is also a direct commercial bank for corporate clients as well as for institutional clients from Germany and abroad. According to the list of the largest banks for 2020, DZ BANK is the second largest bank in Germany in terms of total assets.
Services
Brand Strategy
Brand Positioning
Brand Portfolio & Architecture
Corporate Design Systems
Brand Activation & Experience
Icon Development
Guidelines & Templates
Interface Design
Brand Management
Brand Implementation & Rollout
Partner
VALID Digitalagentur
Hendrik Halstenberg
DZ BANK
Reimagining digital media
for private banking clients.