GABC Selected Projects
Challenge
From collection to foundation
DZ BANK's art collection was entrusted to the hands of a dedicated foundation in 2021. By establishing the foundation, DZ BANK acknowledged the growing significance of the art collection, which is reflected in the increasing number of exhibitions, collaborations with other art institutions, workshops for teachers and children, and art-science and interdisciplinary symposia.
In light of these developments, the appearance of the newly established DZ BANK Art Foundation was to be redesigned from a content, formal and functional point of view, in line with the corporate identity of DZ BANK.
KUNSTSTIFTUNG DZ BANK
The DZ BANK AG art collection was founded in 1993. With over 10,000 artworks by nearly 1,100 international artists, it is one of the largest collections of its kind. Its focus is on photographic forms of expression from 1945 to the present. An important aspect of the collection's activities is to present and question photography as a genuinely artistic medium in all its diversity. Some 1,500 works of art from the same period belong in the classical sense to the genres of painting, sculpture, and graphic art, which fall thematically into the collection of artistic photography. In order to fulfill its intention of making art accessible to the public, the bank has also created a 300-square-meter exhibition space in Frankfurt. Since 2006, interested viewers have had the opportunity to experience the extensive collection free of charge in a museum atmosphere with three changing exhibitions a year.
Services
Brand Positioning
Logo Development
Corporate Design System & Principles
Guidelines & Templates
Brand Activation & Experience
Interface Design
Brand Implementation & Rollout
Partner
Hendrik Halstenberg
Softloop
"The evolution from a collection to a foundation was an emancipatory, logical step in the institution's development."
"The new visual identity of the DZ BANK Art Foundation addresses the change in perspective that art can take, or that we as viewers can experience."
RESULT
A confident visual identity for a unique institution
Clarity, modularity, cross-media versatility and exhibition-specific elements define the new visual appearance of the DZ BANK Art Foundation. The art foundation now has a consistent presence across the key social media channels and leverages these to provide comprehensive insights into the collection, grants programs, as well as exhibitions, and to introduce artists. The new website structures the content based on the foundation's goals of promoting, exhibiting, and teaching, and provides a broad look (and review) of the institution's overall activities.
PGIM Real Estate
LINK: Reimagining an existing
property for a new work reality.