GABC Selected Projects
Challenge
Making the highest advisory quality a tangible experience
Since the firm's founding, the Waldeck Rechtsanwälte brand has continued to develop steadily and vigorously in a highly competitive market environment. Today, the four areas of M&A/corporate, outsourcing, infrastructure and banking are the center of the firm's business law practice.
All communicative activities are designed to emphasize the firm's expertise, its agility, the expertise of its staff, and the partnership-based counseling of its clients. The aim for the overall brand identity is to be contemporary, individual, intelligent and, compared to the other firms in the market, surprising and unusual.
Waldeck Rechtsanwälte
Waldeck Rechtsanwälte (Attorneys at Law) is a partner-led law firm that provides consulting services to businesses. From its office in Frankfurt am Main, Waldeck Rechtsanwälte provides legal services to domestic and international clients throughout Germany with a focus on banking, infrastructure, M&A corporate and outsourcing. The firm was founded in 2004 in Frankfurt am Main and today employs 14 lawyers, 9 of whom are partners. Waldeck Rechtsanwälte is permanently ranked among the top 25 commercial law firms in Frankfurt am Main (JUVE Handbook).
Services
Brand strategy
Brand positioning
Employer branding
Naming & tagline development
Corporate design system
Guidelines & templates
Brand activation & experience
Brand communication
Interface design
Brand spaces
Brand implementation & rollout
Partner
Hendrik Halstenberg
David Welbergen
Anja Jahn
Softloop
Brand Strategy
Achieving the very best together
Waldeck Rechtsanwälte represents premium thinking, working together and excellent results. The unifying core of these three fields, "Excellence Together," positions the law firm confidently and distinctively in a competitive market environment and creates opportunities for the ongoing evolution of channels, media and client approach.
Employees were intensively involved in the strategic brand development and a great deal of emphasis was put on consistent, clear and dialog-oriented communication with clients in both digital and print media, but equally in the offices and at events.
Brand Design
Excellence together – also in brand design
The corporate design of Waldeck Rechtsanwälte is clean, distinctive and recognizable. The individual interests of the clients and the ambition to address them with tailor-made advice are meant to be experienced in the law firm's visual identity.
Therefore, the appearance of the law firm does not stay rigid, but offers space for individual design elements. Depending on the situation and the medium, the corporate design can react to specific requirements and be tailored to the needs of the respective target group.
Result
Individual, smart and unusual
Today, Waldeck Rechtsanwälte is one of the top 25 commercial law firms in Frankfurt. Clarity, precision and a unique character define the constantly evolving brand presence and strengthen the firm's position for long-term growth.
From the lobby design, the presentation of the law firm's offices, the website and the general client communication to the design of all events, carefully crafted invitations and Christmas mailings, the cohesiveness and yet individuality of the Waldeck Rechtsanwälte design is unique in today's marketplace.
DZ BANK
Reimagining digital media
for private banking clients.