To us, this means: We offer you and your brand strategic, holistic - and, of course, creative guidance. We help you identify, articulate and address your key brand strategy objectives. We define and sharpen brand positioning and brand identity as well as the resulting communication elements and messages. We develop a strong and differentiating brand image. And we work with you to tackle the challenges of operational brand management.
We prefer to be involved in a comprehensive way and from the very beginning, but we are also happy to take care of individual topics and details. Always with the goal of creating strong, distinctive and successfully growing brands.
Our service offering is grouped into four areas of expertise:
#1
What are the specific goals of the brand and
how do we plan to accomplish them?
The development of a differentiated brand strategy forms the foundation for any design or concept development. Based on defined objectives and target groups, we formulate the brand positioning statements and propositions, and specify the logic and internal relationship of the brand portfolio. We always strive to maintain the right balance between pragmatism and substance – to ensure the best possible process and result.
#2
How can we give the brand a distinctive
stature and appearance?
We create differentiating and distinctive visual identities for new brands, and help established brands rediscover and revitalize what makes them effective. Building on a strong visual idea and its manifestation in a clear corporate design, we take a holistic approach to brand design – with the goal of having a perfect visual representation for every relevant channel and context, and being well positioned to meet the demands of modern communication.
#3
How can we create experiences that get
people excited about the brand?
From strategic conception to creative implementation, we design brand experiences for all channels and events. Strong brands communicate consistently, vividly and creatively to diverse audiences across a wide range of touchpoints. Whether high-tech, low-tech or a mixture of both, we create experiences for your brand that generate attention, appeal to people's emotions and inspire action.
#4
How can the brand be operatively managed
in a way that increases its long-term value?
The globalized and digitized economy also presents challenges for brand management. How can brands be implemented and managed across diverse locations, communication channels and events? How do you ensure a consistent brand identity? Which partners can make the greatest contribution in the future? At GABC, we advise and empower you in your brand transformation, brand implementation and operational brand management. We enable you to confidently position your brand to meet the specific demands of markets, target groups and employees, and to manage it sustainably in the interest of all stakeholders.