GABC Agency

Alex Schwaderer

Alex Schwaderer is managing partner of GABC and a tech entrepreneur in Berlin and Frankfurt am Main.

After his business studies, Alex Schwaderer started his career as a brand strategist at an independent agency group in New York City, USA. After his return to Germany he held positions at renowned international agency networks, and was head of strategy at one of the leading owner-run agency groups, Zum goldenen Hirschen in Berlin, until 2012. In addition, Alex Schwaderer is co-founder and managing director of Native Studios in Berlin, an innovative software company for the creation of branded video content.



Managing Partner


Brand Strategy
Brand Activation & Experience
Brand Management


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