GABC Agency

Uli Mayer-Johanssen

Uli Mayer-Johanssen was one of the co-founders of MetaDesign, one of Germany's most renowned brand design agencies, which she led for 25 years. In 2015 she founded Uli Mayer-Johanssen GmbH, a company that adheres to a holistic philosophy to successfully manage identity-based corporate brands and has successfully helped companies sharpen their brand vision and launched numerous groundbreaking transformation processes.

Uli Mayer-Johanssen has lectured regularly at universities such as ESCP-Europe, FU Berlin and St. Gallen Business School, and taught Strategic Brand Management as a visiting professor at Berlin University of the Arts (UdK). In 2016 she founded "designing future," an initiative that opens up new mindspaces for companies and organizations and takes innovative approaches in the field of systemic sustainability. In 2018 she was appointed a member and in 2019 a member of the board of the German Club of Rome Society.


GABC Partner Network

Preferred Partner


Brand visions
Brand strategies and communication concepts
Brand Change
Business and concept ideas
Holistic material strategies
Innovation Strategies

"For me, two values are currently in the spotlight: responsibility and the courage to change are attitudes that I consider valuable. I think we all feel that things can't continue as they are and that we have to ask ourselves what our future should look like and what we can do about it."
Learn more about Uli Mayer-Johanssen and a new way of looking at the world on GABC Thoughts: "We carry responsibility - from knowledge to action".


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