GABC Selected Projects
GABC LOOM

The Loom

An architectural icon
reinvents itself.

Summary

A departure from tradition

The existing property THE LOOM on Warschauer Platz in Berlin Friedrichshain was to be upgraded and converted into office space. In the course of this, GABC was commissioned with the development of a consistent and differentiating storyline as well as the conception and design of its marketing documents.

With its location in a constantly changing metropolis as well as its striking art nouveau architecture, THE LOOM conveys a sense of new beginnings. Today, tradition and innovation, history and modernity, stability and openness are intertwined in the former Higher School of Weaving.

Through the strategic and formal work of GABC, these threads were woven into a characteristic image and marketing presence and implemented for a variety of different marketing materials and touchpoints.

GABC LOOM
gabc loom 09
gabc loom 05

    

Westendcarre_titel_1_2.jpg

ARDIAN

WESTENDCARRÉ:
The redefinition of a prime positioning in frankfurt.